![]() ![]() If we’re going to grow in new markets, or to maintain our current market position in countries where we have a strong presence, new users must start a conversation. Viber is the world’s third-largest messaging app. What is the one action event in your product that you really care about? I’m happy to report that we’re making great progress. ![]() We’ve done this across teams and it’s now tied to every employee’s bonus. We monitor this metric carefully and prioritize our initiatives to improve it. We might not achieve numbers as high as the C-level wants to see, but from a product perspective, if we’re doing something good, active users will grow and if we’re doing something bad, their number will drop. Our north star metric is the total number of active users–people who are using Viber seven days a week to message or communicate with peers and contacts, or to consume content through bots or communities. Now, we’ve created a quality stickiness metric, which deals with how our users actually behave. Before, one of the core company metrics was monthly active users. What does being data-driven look like at Viber?īeing data-driven means looking beyond the vanity metrics. How Viber prioritizes what to build next.What retention strategies work on the very newest users.In the latest installment of our Metrics that Matter series, we’ll learn: He speaks to us today about how to shift attention from vanity metrics to metrics that matter. Idan Dadon, Product Manager at Viber, is in charge of building a data-driven culture at the company and mentors PMs in working with the right frameworks, making the right decisions and building a product strategy that is built for growth. With some 260 million monthly active users, Viber messenger is the world’s number-three messaging app. ![]()
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